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he story of General Tours World Traveler began in 1947 with the pioneering vision of Alex Harris, who founded the company in the early days of the Cold War with the conviction that travel could build bridges of international understanding. With special permission from the Eisenhower Administration, General Tours became the first American company to offer scheduled tours to the Soviet Union. In the decades since, General Tours has remained a true industry innovator, introducing trips to exotic emerging destinations like India in the 1960’s and China in 1979.

Today, this dynamic worldwide company is heralded for its innovative itineraries to the world’s most fascinating places. Cited by the New York Times, Travel + Leisure and NBC’s Today Show among others, General Tours World Traveler is hailed for providing personalized service and authentic travel experiences that hew to its founder’s original mission to deepen our appreciation of other peoples, cultures and nations. The company was a founding member of the United States Tour Operator’s Association and has been a AAA Travel Preferred Partner for 18 years.

Over the past 66 years, hundreds of thousands of savvy travelers have joined General Tours to explore the world’s most fascinating places. Headquartered in Keene, New Hampshire with offices around the globe, General Tours’ experienced and well-traveled team now offers more than 100 innovative vacations to Asia, Europe, Latin America, Antarctica, Africa and the Middle East.

With its industry-leading Small Groups and signature Private Touring, these trips are distinguished by premium hotels, resorts & safari camps, attentive service and flexibility, enriching sightseeing and authentic dining. Accompanied by General Tours’ outstanding Trip Leaders, Expedition Teams and Safari Guides, guests enjoy authentic cultural experiences not available to larger groups.
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